To expand on the question(s).
Input to yMkt
You've given options for loading clickstream data to yMkt. Do you know how to export the data from yCommerce?
- Does yCommerce have a standard export already in the correct format?
- Do we need to manipulate the data from yCommerce to get it into a format suitable for loading to yMkt?
Input to yCommerce
I believe yCommerce can load in campaigns from yMkt. How are these loaded?
- Is there a standard import function.
- Do we need to manipulate the data to create Impex files?
- Are the files in the form of lists of customers or are they the attribute used by the rules that generated the target group?
SAPADTReco
This extension allows yCommerce to make a call to yMkt to test whether a customer is part of a campaign. What details are passed when making this call?
- Is it a customer identifier? In this case are we assuming the customer is already known to yMkt?
- Is it the details of the customer? This answer assumes the details in yMkt match the fields used for the original segmentation that created the campaign. It would assume the campaign was based on either ERP data or Interaction data.
Although there are a number of presentation describing the benefits of using yMkt segmentation to customise the user experience in yCommerce I've found nothing that describes in detail the concepts or how to go about it.
Cheers
Cliff